Millions of Muslim consumers online look towards Islamic e-commerce websites in order to find products and services that suit their culture, beliefs, and values. Business owners can increase their halal income by executing online trends that respond to consumer needs.
Here are some e-commerce trends that would surely generate heavy Muslim consumer traffic to online businesses:
1. Shariah-Compliant Content and Business Conduct
Muslim consumers online are young, empowered, and engaged. They value honesty and transparency from sellers, inspecting websites rigorously for their compliance with Shariah principles.
• Online marketplaces should display Halal credentials clearly for products sold online. This is particularly important for food, beverage, modest fashion, hair, body and oral care products.
• Online travel booking agencies should highlight travel and lodging options that offer halal food and nonalcoholic beverages, have gender-specific areas, and are proximate to mosques.
• Advertising copy should use honest and humble language and strictly avoid over-promising. Visuals should be pure and modest and place emphasis on community.
• Furthermore, the conduct of business on the website should be Shariah-compliant. Muslims appreciate websites that respect their Islamic faith and halt business during Jumma prayer time. They also appreciate if payment options in accordance to Islamic banking are also available on the website.
More than being trendy, compliance with Shariah principles for e-commerce business owners is a must.
2. Post-Ramadan Promotions
Muslims celebrate the end of Ramadan by shopping for new food, clothes, and jewelry. Internet usage also surges during this period.
In order to become responsive and profitable after Ramadan, online marketplaces should offer product sales to Muslim consumers online. Restaurants and food brands should also take advantage of this period by putting up online delivery microsites for Iftar and Suhoor discount meals.
Promotional efforts should be done both on websites and social media platforms, where Muslim consumers also spend a lot of time on.
3. Culturally-apt Graphic Designs
Muslims find it difficult to assert their identity online due to various issues surrounding the Middle East. Hence, Muslim consumers are attracted to e-commerce websites that incorporate cultural images, such as the crescent moon and Arabic typography, in their graphic designs.
4. Smartphone Optimization and Experiential Apps
Muslim consumers access online stores largely using their smartphones rather than desktops, laptops, and tablets. Hence, e-commerce websites should be optimized to display excellently on mobile.
In addition, e-commerce businesses should consider diversifying their platforms by developing apps. Apps should not entirely replace websites. Rather, they should augment the shopping experience and lead traffic to the websites themselves. For example, a modest fashion e-commerce website can develop an app where users can “try on” hijabs and abayas by uploading a photo of themselves. Users are then redirected to the website once they decide to buy those items.
Muslims’ strong adherence and reverence to their Islamic faith translate to their consumer preferences. By customizing content to suit the Islamic faith, values, and traditions, e-commerce websites will find themselves generating heavy traffic and sales from Muslim consumers online around the globe.